Denim has always been a wardrobe staple, and for those who love luxury and streetwear-inspired jeans, RTA Jeans is a brand worth knowing. From their edgy, distressed styles to their influence in modern fashion, RTA has become a favorite among celebrities and denim enthusiasts alike. But what is it about RTA jeans that has fashion lovers chasing every new release? Keep reading to get a deep-dive into the world of RTA Jeans, their origin, their unique appeal, and why they deserve a spot in your closet.
What Does “RTA” Mean?
“RTA” stands for “Road to Awe”, a phrase that encapsulates the brand’s mission to combine high fashion with everyday functionality. Since its inception, RTA has focused on creating pieces that symbolize rebellious luxury, blending edgy designs with premium craftsmanship. The brand challenges conventional boundaries of denim and street style, making their jeans a go-to for individuals looking to make a bold fashion statement.
Is RTA a Luxury Brand?
Yes, RTA is widely considered a luxury fashion brand, specializing not just in jeans but also in stylish tops, jackets, and other wardrobe pieces. What sets RTA apart as a luxury brand is its commitment to quality materials, modern fits, and attention to detail. Whether it’s their signature “destroyed” look or their perfect skinny fit, RTA jeans come with a premium price tag, reflective of their craftsmanship and exclusivity.
Who Made RTA Jeans?
RTA was founded in 2011 by Eli Azran and David Rimokh, two Los Angeles-based creators with a shared vision of elevating streetwear into high fashion. Their combined expertise in fashion and design has revolutionized what people expect from denim. Each collection reflects an urban, edgy vibe inspired by LA’s distinctive culture, making it highly popular among both celebrities and fashion enthusiasts.
Does RTA Jeans Fit Tight?
RTA jeans are known for their body-hugging fits, especially in styles like skinny and cigarette jeans. However, thanks to its use of stretchy, premium fabrics, the jeans offer a comfortable fit despite being figure-flattering. The sizing for most RTA jeans runs true to size, but shoppers should note that distressed or flared styles like the “Billie” flared jeans often have a relaxed fit around the legs.
For the best fit:
- Stick to your regular size for high-waisted skinny styles.
- Consider sizing up for more relaxed “boyfriend” or loose-fit styles.
RTA Jeans for Men and Women
RTA offers a wide range of jeans for both men and women, keeping their aesthetics edgy and bold across collections.
For Women
Women’s RTA jeans often feature:
- High-waisted fits for a flattering silhouette.
- Trendy distressed details like raw hems and ripped knees.
- Styles like the “Love Story” skinny jeans and “Cigarette” slim straight jeans, which are celebrity favorites.
For Men
Men’s RTA jeans focus on:
- Slim, modern fits that pair well with casual or dressed-up outfits.
- Subtle distressing for an understated but on-trend look.
- Popular styles like vintage-inspired straight-leg jeans.
No matter your gender, RTA offers a style for every aesthetic!
Popular Features of RTA Jeans
Not sure what makes RTA jeans so special? Here are a few highlights that set them apart from the competition:
1. Trendy Styles
It’s not just about how they fit; it’s about how they feel. RTA excels in delivering fashionable designs like raw hems, acid washes, and destroyed denim, making their jeans true statement pieces.
2. Premium Materials
RTA never compromises on quality. Their use of ultra-soft denim, paired with durable stitching, ensures that your RTA jeans will last for years.
3. Celebrity-Approved
RTA jeans have graced the wardrobes of icons like Kendall Jenner, Hailey Bieber, and Kylie Jenner, solidifying their place as a must-have for fashion-forward individuals.
4. Versatility
From casual brunches to nights out, RTA jeans are designed to transition seamlessly between occasions. Pair them with a leather jacket and sneakers for daywear or dress them up with heels and a blouse for an elevated look.
Does RTA Have Physical Stores?
Yes, RTA is headquartered in Los Angeles and can also be found in high-end retailers such as Nordstrom, Revolve, and Shopbop. For those who prefer online shopping, you can explore the entire RTA collection on their official website, which offers worldwide shipping. You can also check resale platforms like Poshmark and Depop for exclusive past-season finds!
A Brief History of Jeans in Fashion
Wondering how jeans like RTA became wardrobe essentials? The first-ever brand of jeans was Levi’s, patented by Levi Strauss in 1873. Originally created as durable workwear, jeans have since evolved into a timeless fashion item, with premium brands like RTA redefining their place in luxury fashion.
Should You Buy Jeans Tight or Loose?
A common denim debate centers around fit—but it ultimately depends on the look and comfort level you’re after:
- Tight fit: Ideal for high-waisted skinny jeans that are meant to hug your figure. Over time, they may stretch slightly for a better fit.
- Looser fit: Recommended for relaxed or boyfriend styles, providing ultimate comfort while staying on-trend.
Pro tip? Always try them on or read size guides for proper measurements if you’re ordering online.
RTA and Other Brands: FAQs
Is Kate Spade a Luxury Brand?
Yes, Kate Spade is considered a premium luxury brand, best known for handbags and accessories. Like RTA, it’s known for its quality craftsmanship, but its focus is less on edgy streetwear and more on whimsical, feminine designs.
Is Chrome Hearts Still in Business?
Absolutely! Chrome Hearts is still making waves with its edgy, rock-and-roll-inspired clothes and accessories. Much like RTA, Chrome Hearts appeals to individuals who love bold, statement-making fashion.
Is RTA a Designer Brand?
Yes, RTA is considered a designer luxury brand. With prices reflecting its premium status, RTA combines innovative designs and high-quality materials to cater to those with a taste for edgy, modern fashion.
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Final Thoughts: Why RTA Jeans Deserve a Spot in Your Closet
RTA Jeans isn’t just a denim brand; it’s a movement that redefines how we wear everyday jeans. With their luxurious yet edgy designs, celebrity-approved status, and commitment to quality, they’ve carved a unique niche in the denim world. Whether you’re a loyal denim lover or just dipping your toes into premium jeans, RTA delivers on all fronts—from fit to style.
Misty Severi