So, you’re fuller busted and are looking for the support of a wired bra, in a comfy package that can be worn 24/7? It sounds impossible, and in the past it was. Comfort usually came as the cost of support, fit and aesthetics. With the advancement of bra manufacturing though, there’s now a range of bras that are comfortable, supportive and come in a variety of beautiful colours. That’s where Sugar Candy comes in.
Understanding the Challenges of Fuller Busts
Challenge 1: Fit Issues
If you have a fuller bust, you’ve already been a multitude of different sizes as you’ve developed. Just when you think they’ve stabilised, you realise they also change with your cycle, motherhood and during menopause. All of these fluctuations combined with bra brands having inconsistent sizing makes fitting a nightmare!
Challenge 2: Support Problems
Wired bras provide ample support but often aren’t very comfortable. Conversely wire-free bras are incredibly comfortable, but rarely provide enough support for fuller busts. That’s not to say that bras with no support are the solution, because anyone with a fuller bust will know that leaving your breasts unsupported is the most uncomfortable thing of all. Not only does it stretch your skin, but it also restricts your movement as you try to minimize uncomfortable bounce as you go about your day.
Challenge 3: Style Sacrifices
There’s no denying that bras for smaller cup sizes are beautiful. While this can be achievable in larger sizes to an extent, additional reinforcements are often required, such as larger straps.
What Makes Sugar Candy Different?
Supportive Design
So how can a wire-free bra tackle these issues? All the magic is on the inside. Sugar Candy is much more than meets the eye with our ingenious U-Sling technology. This comprises of a folded edge side sling which projects your breast forwards, and a lower platform sling which supports from below. This, combined with reinforced framing and moulded cups, ensures your breasts are supported and separated like they would be with a wired bra.
Material Quality
The bulk of our bras are made using Nylon 6.6 which is super stong and incredibly soft. Our framing is reinforced using powermesh to provide maximum support, wire-free.
Fit Customisation
The construction of our bras ensures they fit a number of different bust and body sizes, with adjustable straps, J-hooks for racerback conversion, and 6 hook and eyes for band adjustment.
Style Factor
All of the technical aspects of the bra are hidden on the inside, which leaves the outside looking super smooth and sleek.
Why You’ll Love It
- All-Day Comfort: The design and fabrication of the bra means it stretches with you and fits your body, but snaps back to shape each and every time. It can be worn all day without losing support.
- Confidence Boost: There’s nothing worse than having to hunch over uncomfortably because your underwire is digging in. When your bra is comfortable, your posture will reflect that.
- Versatility: Because of the moulded cups and the level of support, you can wear this bra any day of the week, or even sleep in it.
How to Choose the Perfect Wireless Bra for Fuller Busts
Sizing Tips:
- If your bra is cutting into your breast tissue, you’ll need to go up a cup.
- Likewise, if it’s digging into your underband, you’ll need to go up a band size.
- Ultimately no one knows how a bra feels on you better than yourself.
Shopping Tips:
- Look for bras with an elastane content of at least 10%. This is the stretchy stuff that ensures your bra snaps back to its original shape after wear.
- When it comes to your straps, look for minimal stretch. It may seem contradictory, but the more they stretch, the more they’ll dig into you. Also the wider they are, the more comfortable they’ll be.
- Additional rows of hooks and eyes. This means they’ll fit you for longer, during all your fluctuations. It also means they’ll go the distance, as you can wear them on a tighter hook when they do eventually wear out.
- Double layered cups always. This provides additional support and security.
You deserve to feel supported, comfortable, and confident without compromise, so what are you waiting for? Once you try Sugar Candy, you’ll wonder why you didn’t do it sooner.
Katie is the mother of two beautiful young girls and has been the Head Designer and Fit Technician for Cake Maternity and Sugar Candy for 12 years now. Her practice combines her bra expertise, passion for functionality and comfort, and her ecological stance on power and waste minimisation.
She set about being a bra designer after her fuller busted sister, who suffered from scoliosis, struggled to find a well-fitting bra that was both comfortable and pretty. She majored in lingerie at Fashion College and sought a 3-year internship at Triumph International to become a specialist bra designer. Since then, she has worked internationally designing for Marks and Spencer, Agent Provocateur, Berlei and Pleasure State.
Due to her firsthand experience becoming a mum, Katie realised that the changes your breasts undergo whilst pregnant, breastfeeding and beyond were not only size-related, but also weight, sensitivity and shape. That’s why she has made it her mission to empower fuller busted women as they navigate the world of lingerie, which heavily favoured smaller busts in the past. She believes that comfort should never be sacrificed in favour of hard wires and rigidity, and through inventive ergonomics, design research and development innovations, your breasts can be supported and healthy whether you’re a D or a J cup. And so the Sugar Candy brand was born.
Misty Severi